Hi, I am Praveen Muthigi
Success in the digital world depends on strategy and execution. As a serial entrepreneur, I understand that a strong brand presence requires more than an attractive website or well-crafted design. It demands user-centric experiences and a marketing approach that turns visitors into loyal customers.
I specialize in UI/UX design, web development, and digital marketing. Every project is an opportunity to build digital solutions that are visually compelling and functionally effective. My approach is rooted in data, user behavior, and industry trends to provide measurable impact.
If you are looking to build an online presence that drives engagement and business growth, let’s create something exceptional together.
About Me
Developing digital solutions is not just about aesthetics or technology. It is about understanding how users interact with digital platforms and crafting experiences that keep them engaged. A well-designed interface, a high-performing website, and a structured marketing strategy are the foundation of a strong online presence.
My journey in digital development began with a passion for solving complex problems through design and technology. Over the years, I have refined my skills in digital marketing & UI/UX, helping businesses create experiences that level up user engagement and brand recognition.
A website should do more than exist. It should guide users seamlessly, deliver valuable interactions, and convert traffic into meaningful business opportunities. My role is to make that happen with precision and execution.
What Services I'm Providing
Digital Marketing
A strong brand presence requires a marketing approach that goes beyond visibility. I craft strategies that strengthen brand positioning and increase customer engagement. From search engine optimization to targeted campaigns, every marketing effort is concentrated on maximizing ROI.
UI/UX Design
User experience influences brand perception, engagement, and conversions. I specialize in designing intuitive interfaces that make navigation effortless and interactions impactful. My design process is built on user research and usability principles. It is led by data-driven decisions to guarantee seamless functionality.
Web Development
A website should be more than a digital storefront. It should be fast and tailored to user needs. I develop websites that prioritize performance and user experience. Every aspect, from structure to design, is optimized to create a seamless digital journey.
Work Experience
Throughout my career, I’ve led impactful projects that solve real-world challenges using data-driven strategies and innovative technologies. From founding and scaling companies to optimizing large-scale advertising operations, every role has been an opportunity to create measurable results. My focus has always been on driving growth, improving user experiences, and helping businesses unlock their full potential.
Leadership and Impact
Founder & CEO
Riches Media Digital | Feb 2020 – Present | New Jersey, USA
At Riches Media Digital, I lead a passionate team dedicated to redefining digital marketing. Our approach blends technology with creativity to deliver performance-driven campaigns and engaging digital experiences. From scaling e-commerce brands to optimizing lead generation for enterprises, every project we undertake is backed by actionable insights and a commitment to results.
Increased client ROI by 40% through advanced data analysis and personalized marketing strategies.
Enhanced customer engagement with intuitive website designs and targeted user journeys.
Reduced operational inefficiencies by integrating AI-driven automation tools.
Board Member
SoftwarePro Technologies | Jan 2022 – Present | Bengaluru, India
As a board member at SoftwarePro Technologies, I provide strategic leadership to drive technological growth. My focus includes fostering innovation, strengthening partnerships, and supporting the development of scalable SaaS products for businesses seeking digital transformation.
Guided the launch of scalable tech products for enterprise clients.
Strengthened business strategy through actionable market insights.
Facilitated key partnerships to expand market presence.
Board Member
Impulsion Technologies | Jan 2021 – Present | Bengaluru, India
At Impulsion Technologies, I support the company’s growth by advising on product innovation and operational strategy. My expertise in digital transformation and AI-driven solutions has been instrumental in helping the company scale its offerings and expand its market reach.
Accelerated product development through data-driven decision-making.
Expanded AI and machine learning capabilities for enterprise solutions.
Provided leadership guidance to support sustainable growth.
Global Experience
Senior Manager, Ad Operations
Ebizu | Jan 2017 – Feb 2018 | Kuala Lumpur, Malaysia
At Ebizu, I oversaw regional ad operations across Southeast Asia. Managing high-impact campaigns and collaborating closely with engineering teams, I developed innovative solutions for real-time data analysis.
Launched rich media ad solutions that boosted client revenue by 25%.
Integrated third-party platforms to ensure transparent ad performance.
Provided hands-on troubleshooting to resolve complex technical challenges.
Programmatic Manager
Havas Media Group | Aug 2015 – Dec 2016 | Singapore
While managing regional programmatic campaigns at Havas Media Group, I applied data-first strategies to drive measurable results. I optimized ad spend, implemented automation tools, and delivered data-driven insights.
Increased campaign efficiency by 35% through real-time optimization.
Delivered cross-channel insights to enhance marketing effectiveness.
Developed customized campaign solutions to meet client goals.
Senior Analyst, Ad Operations
AdJug Media | Nov 2012 – Aug 2015 | London, United Kingdom
At AdJug, I led end-to-end campaign management for international clients. I optimized campaign performance, provided technical troubleshooting, and streamlined operational workflows to ensure seamless execution.
Boosted campaign ROI using data-driven optimization techniques.
Streamlined operations through automated workflows and real-time analysis.
Provided actionable reports to help clients make informed decisions.
Regional Experience
Assistant to Vice President Operations
GroupM | Aug 2018 – Jan 2020 | Gurgaon, India
At GroupM (WPP group), I managed cross-functional teams and large-scale programmatic campaigns for global clients. By leveraging real-time data insights and advanced analytics, I optimized ad performance and maximized ROI.
Increased campaign ROI by 30% through AI-powered bidding strategies.
Improved operational efficiency by automating ad delivery processes.
Delivered actionable insights that enhanced client decision-making.
Executive, Ad Operations
Genisys Software | Dec 2011 – Nov 2012 | Bengaluru, India
At Genisys Software, I managed ad campaigns with a focus on maximizing performance through real-time monitoring and data analysis. My role involved creative trafficking, quality assurance, and stakeholder collaboration.
Reduced campaign errors by 40% through rigorous quality checks.
Implemented reporting systems for better performance visibility.
Optimized ad delivery for enhanced engagement and ROI.
Let’s Collaborate
From building high-impact marketing campaigns to developing scalable digital solutions, I bring a results-oriented approach to every project. Whether you’re looking to grow your business, improve your digital presence, or explore the latest innovations in AI and data analytics, I’d love to explore how we can work together.